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7 Reasons to Have a Niche Blog

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In this post, you will learn why it is so beneficial to have a niche blog!

Are you wondering if you should niche down your blog or not?

Chances are that you’re considering niching down. You did click to read on this article!

But, niching down isn’t for everyone.

Maybe you have a passion to write about anything, well, you feel like writing about. And, being restricted to writing about one single topic makes your head spin and makes you lose what you enjoy about blogging.

If that’s the case, then maybe you shouldn’t niche down.

This post isn’t about that though; this isn’t an article about turning your many passions into profit. I’ll leave that to the ‘gurus’ who sell you their fluff filled courses and don’t deliver real results.

So, for everyone else, or really anyone who wants to do well with this blogging thing… 

And eventually turn it into a profitable business; you’ll want to consider niching down, and this is why…

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7 reasons to have a niche blog

Faster Growth

Writing about anything and everything is not going to give you the results, or readers, you want.

Sure, your blog may, at first, appeal to many people. You may even have enough topics on your blog to relate to millions of different kinds of people.

But, that traffic is useless.

Unless you actually do have hundreds of thousands of people on your blog every single month and are solely relying on ad income.

But, it’s very hard to get to that point unless you’re spending a ton on ads, yourself.

You don’t want people to come to your blog, not understand what it’s all about and then leave.

People want to go to a site where the person who is writing actually knows a lot about the thing they are looking up; not a tiny bit about everything.

You want people to come to your site and stay on it, visit more than one page before they leave, and hopefully sign up for your email list or take your advice and buy something from you, or from a company you are promoting.

You can’t gain their trust in your knowledge if your knowledge is spread too thin across too many topics. And, without their trust in your knowledge, you are going to have slow and frustrating growth.

Trust me, I’ve been there!

It’s not pleasant, and it’s what will make you wonder how everyone else is seeing much more success than you much quicker.

To be blunt, it kind of sucks. Which is why you’re better off choosing a single topic to obsess and write about, rather than many topics.


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Better for SEO

google

Along the same terms of faster growth; sticking to a single topic will help you be seen on Google.

Now, don’t expect your site to rank on Google in the first month, or even 6th or 10th month of existence.

Google won’t even start ranking your site for at least 6 months. But, that doesn’t mean you can’t be working on interlinking your posts, linking out to authority sites, and trying to get back links for your site before then. 

Google likes to see sites that have authority in the topic they are covering. 

When you talk about everything and anything under the sun, or out in space, Google is going to be confused as to what to trust your knowledge on, and it’ll be difficult for you to rank.

But, if you stay focused on a single topic for long enough and enough posts, then you’ll start to rank on Google.

For example, on my healthy mom blog, I have 27 posts and 1 page dedicated to a healthy snack challenge I did with my two older daughters a couple years ago. We came up with and ate 5 or more snacks per week, and all the snacks for the week started with the same letter of the alphabet. Then I wrote up the posts and published them all in the same month.

Now, if you search for ‘healthy snacks that start with the letter’ and choose any letter of the alphabet, you’ll be sure to run into one of my posts on the FIRST page of Google. (To be clear, you could type in other variations of search terms to find my posts, as well, and those posts will still pop up.)

You don’t have to have a series of posts that are that similar to rank on Google, but it should give you a better idea of what you should be doing. It’s certainly better than trying to rank for ‘moving with kids’, ‘cheap vegan meal plans’, and ‘how to stay sane as a stay at home mom’ for the same site. Ask me how I know, lol!

Better for Pinterest

pinterest

Now, I’m not sure if you know this or not, but Pinterest is AWESOME.

Some people try to group Pinterest in with other Social Media networks; but that’s not what it is. 

Pinterest is a search engine, like Google, but heavier on the images.

Many bloggers do really well on Pinterest and that’s how you see some bloggers saying they got more than a thousand pageviews in their first month of blogging. If Pinterest didn’t exist, that would be almost impossible.

But, you can’t just throw up a bunch of random pins, or pictures, to a bunch of random posts you write and hope they do well!

Though, you’d do better on Pinterest than Google with that strategy, because Google will just ignore your site.

The magic of Pinterest happens when you’re niched down enough to have a clear and focused Pinterest account. From your account name, to boards and board descriptions, all the way down to each pin and pin description.

Go here is you need help with your Pinterest account.

The more in depth on a subject you go, and the more similar your posts are, and your boards; the clearer it will be to Pinterest. And, the more Pinterest will understand what your account is all about and start trying to rank your pins, or boards, for search terms.

Without niching down, Pinterest may not know what you’re account is trying to target, and therefore your pins won’t get seen as often. Which means you won’t get as many pageviews and will have to work harder. 

So, don’t shoot yourself in the foot when starting off, niche down, stay focused, and work smarter, not harder, to be found!

Easier to grow an email list

email

Niching down in the beginning of your blogging journey will also make growing, and nurturing, your email list a thousand times easier!

Take it from me, I still have people opting onto my email list for my healthy mom blog for moving printables!

I don’t do anything with moving for my email list; I have about 5 or 6 posts and one optin for it, that I created my second year of blogging, before I niched down. Sure, I’ve moved about 11 times since having kids, but those people who opt into my email list for those printables aren’t my people. I don’t have anything else to offer them for their moving needs. 

‘My people’ for that email list will be interested in eating healthy and raising healthy little eaters. If that’s not who they can relate to, then they aren’t really my people and I’m just paying for a list of people who don’t want my emails; which isn’t good!

Side note: if you have a blog about moving that’s directed towards moms, please let me know so I can offer people who optin to that printable more valuable moving info by directing them to your site. Or, if you have a moving product and affiliate program, I’ll see if it’s a good fit and promote that in my welcome sequence to them!

However, my email list for this blog is much more niche, all about blogging; learning to blog and growing your blog!

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Easier to write to your list

In line with growing a niched email list, having a niche email list makes writing to that list a ton easier!

You’re not trying to write to 10 different types of people; you’re trying to write to ONE type of person.

And, the easiest way to write your emails is by trying to write to only 1 person, a friend.

Sure, maybe you and your ‘friend’ have more than one interest in common; but you’re probably not going to have 10 interests that are the same. Or have 10 friends all interested in the same 10 topics.

If you grow a list that isn’t niche, like I did for my first blog, you’re going to have a hard time figuring out what to write about.

Then, you’re going to get frustrated, because not only do you not know what to write about, but when you do write and send an email; you’re open rates might suck. Because someone who opted in to receive a printable pack of moving resources isn’t going to care about how to teach their kids to cooks. Or, someone who opted in to learn how to knit, doesn’t care about how to make money online, and so on.

Which is why niching down is your best option. Unless, of course, you want to work your butt off for years and not have an email list that enjoys your emails or buys from you. (There are of course outliers to this, but they are rare, and not the norm.)

You Can Go Deep

With niching down on a single topic, you can go super deep and answer ALL of your readers questions on that topic. AND still never run out of things to write about.

I know some of you are reading this because you may be scared you’ll run out of things to write about. But, that’s generally not the case.

When you go deep on a single topic, you can go into more detail. You can answer any question that comes up with the topic.

You can go to Google and see what people are asking when it comes to your topic; write answers to those questions as posts.

If you need more help coming up with content ideas; check out my post on coming up with a never ending supply of content ideas!

Writing in so much detail on every aspect of your topic will help you with the next reason to niche down.

Be seen as an Expert or Authority 

You will be seen as an expert or an authority on the topic you are writing about.

If someone needs to know something on your topic, they will turn to your site. They will read your posts, click around, and find everything they need.

This is why you need to niche down. So you can cover every aspect of your niche.

So that when someone lands on one post on your site and has another question or concern; they can find what they are looking for in another one of your posts. Instead of having to go back to Google or Pinterest to find the answer.

This is what is going to make or break your site

This is what is going to help you grow your email list. Especially if all you have so far is a newsletter, and no valuable freebie, yet.

Don’t be scared to think of yourself as an expert in your topic; this is a good thing.

Don’t feel like you aren’t good enough to be seen as an expert in your niche. There are probably others writing in the same niche who say they are experts in it. But, don’t know nearly as much as you do!

So, stop stopping yourself from becoming an expert, a trusted source, within your niche.

Do your research, learn more on your topic, and grow your niche blog. 

Be the guide in your niche that your readers need. Be their personal research assistant; research and write about what they are looking for!

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Niching down is the Fastest Way to A Successful Blog

Know exactly what you help with and why people should read your blog.

It will help you grow, it will help your blog grow, and it will eventually help your bank account grow.

However, niching down your blog is a personal decision, no one else can decide for you.

But, if you want to go further faster…Then I’d say making your blog more focused and tackling a single topic; will get you there much faster than writing about any and everything your heart desires.

Comment below; do you/ or will you have a niche blog? Why or why not? And if so, what niche do you write in?

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7 reasons to have a niche blog

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