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Pinterest is a content marketers dream!
No having to wait months for google to rank you to get seen.
No relying on your friends to share your content on social media in hopes of going viral.
There’s not even much networking you need to do on Pinterest, so it’s appealing to us introverts, too!
But, Pinterest may not benefit every online business out there. It’ll benefit almost every business.
And, it’ll benefit any business that relies on getting tons of eyes to their website; whether it’s to read content for ad income, click on affiliate links, or buy a product.
But, not every online business is set up that way.
Want to Remember this post? Pin Why You NEED to be Using Pinterest for Your Business! to your favorite Pinterest Board!!
Should I use Pinterest for my Business?
If you know nothing about Pinterest, and are just going off of what I said above, it still depends.
I know, that’s probably not the answer you’re looking for. But, Pinterest is going to work better for some business types over others.
For example, if you only have a one page website or a facebook page to support your business, then Pinterest may not be for you. Such as if you offer services, or a single service and use networking to promote your business.
What Pinterest is NOT
Pinterest is NOT a social media platform.
It’s NOT a place to network and get clients.
Pinterest likes new content to share with its users all the time.
If you post new pins all the time, all leading to the same url, and nothing else, it’s going to think you’re spammy.
If you are constantly using their message system and reaching out to hundreds of its users that way, it’s going to think you’re spammy.
Pinterest is NOT the place to socialize.
If you’re looking for a place to socialize, network, and find clients, then head on over to Facebook or LinkedIn.
How Can I Tell If Pinterest Is For My Business?
An easy way to see if Pinterest would benefit you is by going on it, searching for what your ideal customer/client/reader would search for and see if what comes up is similar to what you would want to use Pinterest to promote.
For example, if you’re a virtual assistant looking for clients, and you search virtual assistant on Pinterest; you’re going to get a bunch of results on how to become a virtual assistant, and a ton of articles to help you as a virtual assistant.
So, if you’re a virtual assistant who also teaches others how to become a virtual assistant; go start your Pinterest account and optimize it!
If you’re only a virtual assistant and not wanting to teach others how to become one; your only goal is to get clients, then hop over to an actual social media platform and start networking to gain clients. Pinterest is not for you.
Who does it work best for?
Pinterest generally works really well for bloggers or those who use content marketing, or even those with online stores.
The key is to have content for Pinterest to direct its users to.
Without content, Pinterest can’t really help.
Content can be;
- written articles/posts
- products in an online store
- sales pages
- a page to promote your lead magnet
- A video
- Or something else
But, if you have a business account, which you should if you’re using Pinterest for your Business, then they expect you to push out new content on a regular basis. Whether it’s entirely new content, or new pins for older content.
This is why a one page website simply wouldn’t work very well on Pinterest.
Why would a business use Pinterest?
Pinterest has over 300 MILLION active users every month!
That right there should be enough reason to use it. Of course, not every user is going to be looking for pins related to your business. But, that’s alright!
You’re still sure to find your audience on Pinterest!
So, if you produce content on a regular basis, then you should be using Pinterest to help people find you.
If you are trying to rank in Google for people to find your website, you should be using Pinterest, especially if your website or business is new.
Google won’t bring you tons of traffic for the first 6 to 9 months, even if you’re working like crazy to have it do so.
Pinterest on the other hand, appreciates all the hard work you do. And by that, I mean Pinterest will send traffic to your site within the first couple of months starting out, especially if you’re able to optimize your Pinterest account to help Pinterest understand what your account and website is all about.
Is a Pinterest business account free?
If you’re not sure if you should use Pinterest for your business because you think it may cost money; you’re in luck!
Setting up a business Pinterest account is free, analytics included!
Growing your account organically is also free.
The only thing on Pinterest that costs money is setting up ads. But, setting up ads is completely optional, and it is absolutely possible to grow your business using Pinterest without the use of ads.
If you want to use promoted pins (Pinterest ads) to help you get results faster, you can. But, I won’t be going over Pinterest ads, as I don’t currently use them
The expert to learn from for Pinterest ads is Monica Froese from Redefining Mom. So, check out her site, posts, courses, and other resources for any questions you may have about Pinterest ads.
What if I don’t just want readers, I want Customers?
Well, lucky you!
Pinterest is the place you want to promote; 89% of Pinterest users use Pinterest to buy, or plan things they want to buy!
Which means you can produce pins for your products, or affiliate products, based on the customer journey.
Make some pins and posts on;
- Comparing products
- Reviewing products
- Answering ‘last minute’ questions on products
- Sales pages
- And anything else you can think of!
Pinterest is also used by those with purchasing power, especially when it comes to household items; aka, mostly women (73%).
Or, you can use Pinterest as the beginning of a funnel to get customers.
- Start with a pin that leads to a post
- then to a lead magnet (get them on your email list)
- send them nurturing emails with more free goodies
- Ask them to buy!
I’m Sold, Now, How do I create a business page on Pinterest?
I am working on a full tutorial for you right now on how to set up a Pinterest account for your business AND how to fully optimize it so you can start your Pinterest account out right to get the best results!
But, if you want to start RIGHT NOW and are alright with figuring it out yourself, start here!