How to Set up & Optimize Your Pinterest Account for Results

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In this post you will learn how to set up a Pinerest business account and learn how to optimize your Pinterest account for faster results! Start understanding how Pinterest works, and help Pinterest understand YOUR business!

Before we get started on setting up your Pinterest account and optimizing it, let’s get something straight…

If you’re new to Pinterest, understand just how intimidating it can be to try to figure out. It’s not just you!

I’ve been there, done that, took me over a year to even ‘know’ how to use it, and I hadn’t ‘figured it out’ by then, either. It took me another year to have it ‘figured out’!

It’s really a simple platform, once you understand it. But, until then, it can be quite frustrating, you’re not alone with that feeling.

Be sure to sign up for these Pinterest Optimization Checklists to MAKE SURE you don’t miss anything!!

Want to Remember this post? Pin How to Set up & Optimize Your Pinterest Account for Results to your favorite Pinterest or blogging board!


Before you’re able to start using Pinterest for your blog or business you need to understand how it works. You need to know that Pinterest is NOT another social media platform, it’s a visual search engine. 

You also need to understand that, to gain traction on Pinterest, you need to optimize everything on your account for searches. Yes, we’re talking about Pinterest SEO!

Before we get into pinterest for seo purposes, let’s get your business account set up!

Find out Why You NEED to be Using Pinterest for Your Business HERE!

Set Up Your Business Account

The first question you may be wondering about when needing to set up a business account for your blog on Pinterest is whether you should create a new account or switch your personal account to a business account.

And, the answer to that depends.

If you saved pins on your personal account that relate to your blog and have a large reach on Pinterest already, or a lot of followers; consider switching your personal account to a business account.

If you’re simply switching to a business account, you will want to ‘hide’ any irrelevant boards and then optimize your account.

Switching from a personal to a business account is quite simple.

  • Go to edit settings
  • Click on account settings
  • Scroll down
  • Click on convert account
convert pinterest personal account to  business account

Then simply follow the directions on screen to finish converting it.

However, if your personal account has barely any followers and is all over the place with what you were pinning; it may be better to just start a brand new business account, instead of simply switching.

If starting a new account and you don’t have a personal account, go to

Click create a business account.

Then go through creating your account.

new business account
new business account

If you already have a personal account and would like to continue using that, along with your business account for your blog;

  • Go to where you would click to edit your settings
  • Then click add a free business account
  • Follow the directions to set up your new business account
add business account to personal pinterest account

Setting your business account up this way will allow to you toggle between your personal and business account so you won’t have to continously log in and out to switch between accounts.

This was not a feature when I first started, so I simply stopped using my personal Pinterest account.

This feature comes in really handy if you have multiple blogs with pinterest accounts, as well. Such a time saver!

Be sure to sign up for these Pinterest Optimization Checklists to MAKE SURE you don’t miss anything!!


Claim Your Website

The next thing you’ll want to do is go back into edit settings and claim your website.

claim website on pinterest

Simply type your URL in the space for your website and wait for them to verify it. If I remember correctly, it did take some time for it to be approved, possibly even a few days. So, don’t worry if it doesn’t show the check mark right away.

You can also claim other accounts through Pinterest, as well. Such as Instagram, Etsy, and YouTube.

What are Rich Pins?

The next thing you’ll want to do is set up rich pins.

There are more than one type of Rich pins, the most popular being:

  • article pins
  • product pins
  • recipe pins

Rich Pins gives Pinterest access to more information about your blog and the posts themselves without you having to do anything else. Such as:

  • Post Title
  • Pin description
  • Ingredients for recipe posts
  • Date published
  • Price
  • Availability of product
  • Buy location

Having rich pins enabled also allows your pins from your site to be updated when your articles are updated, such as if you change the title of the post to something more appealing or click worthy!

However, some bloggers purposely don’t set up rich pins. The most common case is for food bloggers. One thing that rich pins is able to do if you have recipes, is take the ingredient list and add it to the pin in the description.

Some food bloggers have seen a decrease in clicks because of this.

However, the readers who do click through are higher quality readers who will stay on the page longer because they are already interested in using the recipe based on the ingredients.

It’s up to you what you do. Just know there are pros and cons to both sides, at least for food bloggers.

If you want more information on rich pins, go here.

If you simply want to go ahead and set up rich pins

Set up Rich Pins

Some bloggers tend to get confused with setting up rich pins and make it more complicated than it really is.

If you have the Yoast plugin on your wordpress site, then it is REALLY simple to set up rich pins.

  • On your left sidebar, hover over SEO (for YOAST)
  • Click on Social
  • At the top, switch over to Facebook (yes, Facebook)
  • Ensure the Add Open Graph meta data is Enabled
  • Save Changes
yoast for rich pins
  • Go here, to the Pinterest Validator
  • Scroll down and enter a valid URL to your website (valid as in public and published)

If it worked, which it should, it will look like this:

validator success

If it doesn’t look like that then something went wrong.

There are other ways to enable rich pins, found here; try one of those ways. And, make sure you saved changes in yoast, especially if you had to switch it to enabled.

Once you have rich pins enabled and your site claimed, and anything else you wanted to claim; it is time to start optimizing your account!

Find out Why You NEED to be Using Pinterest for Your Business HERE!

Pinterest Profile Picture

Don’t forget to upload an image for your profile picture on Pinterest!

A picture of yourself, not your logo, is preferred as it looks a little more personal. Or, at least make sure your profile picture on Pinterest is the same as your profile picture on your blog and social media accounts for your blog.

Be sure to sign up for these Pinterest Optimization Checklists to MAKE SURE you don’t miss anything!!

pinterest optimization checklist promo

Optimize Pinterest Account, AKA How to be Successful on Pinterest

There are a few things to optimize on Pinterest for Pinterest SEO purposes and we’ll go through the things on your account in this post. There will be another post on how to optimize each Pinterest pin you make.

But, the aspects you’ll learn how to optimize below are:

  • Pinterest Profile
  • Pinterest Boards
  • Board Descriptions

You’ll also learn how to do Pinterest Keyword Research!

How to Create a Good Pinterest Profile

optimized pinterest profile

If you’re able to, optimize your Pinterest name on Pinterest to reflect what you want to be ‘known’ for on Pinterest, then do it.

Pinterest changes what it allows as the name every so often.

For example, when I last updated my first blog’s name on it’s Pinterest account, I was able to update it to; Stress Less. Be Healthy. | Healthy Mom Raising Picky Eater Kids, Baby, Toddler + Vegan Recipes. 

Whereas, when I created a new account for my new blog, it restricted my character count and I only had room for the blogs name; Learn Grow Blog.

The next thing you should optimize and use keywords in, is your profile description.

Make it clear what your website is all about, using words that people are actually using when searching. We’ll get to how to find keywords on Pinterest in a little bit. For now, know it’s something you will have to do.

Some people recommend adding a lead magnet to your profile description, as well. But, in the description itself, it’s not clickable, and I’ve never had any luck with getting subscribers from my profile description on Pinterest. It’s just too much work for Pinterest users to highlight the url for your lead magnet and paste into their browser.

However, you do have a spot to add your sites URL at the top of your account, that is clickable. Be sure to claim your website, as well as add rich pins to your account if you haven’t yet; directions are above.

Once you’re done setting up and optimizing your profile, there are still more things to optimize to succeed!

Optimize Your Boards

The next thing to optimize, are your boards.

If you’ve been on Pinterest for awhile and have a bunch of boards that don’t relate to your business and chose to convert your account, you’ll want to ‘hide’ those boards, and improve the ones that do relate.

By improving the boards that do relate to your business, you may have to change the name of the board. 

Since Pinterest is a visual search engine and not a social media platform, you do NOT want ‘cute’ board names. You want searchable board names.

For example, having the board name be ‘vegan snacks for kids’ is much better than naming it ‘yummy food my kids will eat’.

Once you have your board names keyworded and optimized to search; your next step is to do the same when creating the board description. Along with Pin descriptions and text overlays on your pins- and yes, Pinterest can ‘see’ your text overlays and photos! But, how to create pins and how to create pin descriptions + text overlays aren’t going to be gone over below; there’s simply too much to discuss for those to add those topics to this post.

But, first, let’s go over how to do Pinterest Keywords Research so You CAN Optimize Your Pinterest Account.

Keywords are what helps Pinterest understand you, or your account, and what you’re trying to promote or market on Pinterest. They are the words that users type into the search bar to find what they are looking for.

So, it’s important to do your keyword research on Pinterest, instead of just guessing and hoping that the keywords you use are the ones that are searched for.

Luckily, this is much easier than you may think it is. 

No fancy tools required. All you need is Pinterest!

Start with a long-tail keyword that you would want to use, whether it be for a board, post pin, or something else. 

A long-tail keyword is a phrase that someone may put into the search bar, not just a single word.

The longer the better! Just know this may not be the long-tail keyword you end up focusing on.

Type the long-tail keyword into Pinterest’s search bar. 

Pinterest keyword search example:

Let’s say your online business is all about helping people learn how to reach financial freedom. So, you’ll want to rank for relevant keywords, and long-tail keywords.

If you type in “how to reach financial freedom” you’ll notice how right below it are relevant pins and about how to ‘achieve’ financial freedom.

how to reach financial freedom pinterest search

Also, if you have used Pinterest before, even as a user, you may realize that there are no words in colored bubbles under the search bar.

This is not necessarily bad, but it’s not a good thing either.

When that happens, it means that the long-tail keyword is either very specific and you can’t have any deeper of a keyword. Or, it means that not that many people are searching for it.

Usually, to help you get the right size long tail keyword, you would take away a word, or a few words, and see if you can get a few colored bubble words to show up. This will prove that the keyword is actually searched for, and will give you secondary keywords to use in descriptions, board, profile, or pin descriptions.

But, in this case, I would change ‘how to reach financial freedom’ to ‘achieve financial freedom’, because in the text overlays for the first search, ‘achieve financial freedom’ was what popped out in the spots for the first couple of results.

achieve financial freedom pinterest search

Alright, so still no colored bubble words under search.

Now, if we simply search ‘financial freedom’ we’ll find that there are so many colored bubble words under search that we have to click the arrow on the right to get through them all.

financial freedom pinterest search

At this point, you can use ‘financial freedom’ as your primary keyword (for your profile description, board name/description, pin title/description/text overlay). And use some of the words underneath as secondary keywords.

Or, you can go deeper and use words that people normally search for when searching for financial freedom.

You could even pair your primary keyword with each of the secondary keywords that relates to YOUR business and make those your board titles. Then click on the secondary keyword you paired, to come up with the secondary keywords to use in the description for that Pinterest Board.

*Don’t forget to make a board specifically for your own pins/website/brand. This is the one exception to using a keyworded board title. YOUR board title should look like ‘Best of YOUR BLOG NAME’. For example, mine is ‘Best of Learn Grow Blog’.

Pinterest Board Descriptions Examples

For example, you could create the board “financial freedom tips” and use the words that populate under it, along with your long tail keyword to create the description. It’s important to make sure there are words populating under the search for best results.

Board Title: Financial Freedom Tips

Board Description: Want to be debt free and have extra money each month? Take control of your life and personal finances, check out these financial freedom tips!

You don’t have to use all the secondary keywords if there are a ton of them, but you also want to make sure you use at least a couple of them.

Do the same for your long-tail keywords for each pin and pin description you add to Pinterest, as well.

But, before you add any of your own pins to your boards, be sure to help Pinterest understand what your board is about. (Do this with the keyword research described above and the strategy below!)

*Don’t forget to choose a category for each of your boards!

Finish Optimizing Your Pinterest Boards

You’re not done after you’ve optimized the description. You also have to add relevant, high quality pins to those boards.

This is really easy.

Type your board name into search, and pin the top 40 to 50 pins.

A few tips on what pins to pin:

  • Avoid any pins that don’t seem completely relevant to what you searched, such as some promoted pins.
  • Make sure the pins are easy to read and look nice, or clickable.
  • Avoid ‘stolen’ pins.

Pinning from the top of the search results for your board name will help Pinterest understand more quickly what your board is about, and that it is a place for high quality pins.

This is a very good thing for the pins you put on that board that are your own pins. Pinterest may think all the pins on the board are high quality if it starts out that way!

*A stolen pin is a pin that was designed by one person specifically for their own site, but someone else is using it to direct to a different site. Which is why it’s always recommended, when creating pins, for you to add your URL or business/blog name on the pin itself. 


How Many Pinterest Boards Should I Have?

The amount of boards you have on Pinterest will increase over time. I know for the Pinterest account for my first blog, I have over 100 boards. And, I’m in the process of niching down that blog; which means I’ll be adding even more niche boards to my pinterest account!

To start off, for a new Pinterest account with a new blog/business, you’ll want to create at least 15 completely optimized boards. Don’t worry, you’ll be adding more every once in awhile.

You’ll know when you will need to add more optimized Pinterest boards when you’re trying to pin your own pins to your boards.

For every one of your OWN PINS you’ll want to make sure you can pin them to at least 5 highly relevant personal boards.

For example; this post will be pinned to pinterest marketing, Pinterest Strategy, Pinterest Board Idea, and I’m now realizing I’ll be needing to add some more Pinterest boards to my Pinterest account for this new blog!

If you’re new to Pinterest, I hope all of that info didn’t just go over your head. 

But, just incase, let’s recap.

  • You should use Pinterest if you produce content (no matter the format), or have an online store. There may be some other exceptions to this, but Pinterest likes to have new content published on it on a consistent basis.
  • If you produce content and want more eyes on that content, you should use Pinterest. Pinterest will help your content get seen before Google will start ranking your content, 6 or so months earlier! (Of course, there may be outliers, but they are the exception, not the rule.)

Find out More about Why You NEED to be Using Pinterest for Your Business HERE!

  • It works like a search engine, it’s simply a visual search engine. So, you must treat it like one.
  • Optimize your account name, profile description, board names, board descriptions, pin titles, pin descriptions, and the text overlay on your pins!
  • Always do your keyword (and long-tail keyword) research!

If you skip your keyword research and don’t optimize, you’ll have to be pretty lucky to get many eyes on your content.

And sure, there is more to Pinterest than helping it understand what your business is all about, such as gaining followers, joining niche group boards, understanding analytics (in Pinterest and in Google Analytics). 

However, helping Pinterest understand your business should be your top priority, especially when just starting to use Pinterest. All the other aspects can wait, at least a little while.

So, go optimize your Business Pinterest account and help Pinterest understand what your Business is all about! And, don’t forget to grab these Pinterest Checklists to make sure you didn’t miss any place where you could be optimizing!

pinterest optimization checklist promo

Want to Remember this post? Pin How to Set up & Optimize Your Pinterest Account for Results to your favorite Pinterest or blogging board!


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