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In this post you will learn how to create pins for Pinterest, even if you’re a beginner, so you can get seen on Pinterest and drive more traffic to your blog posts!
Ever go on Pinterest and look at some of the pins and are like wow, that’s so beautiful, I HAVE to Save that!
And then you wonder how they made it because your pins look like a 5 year old designed them?
(I’m not dissing on 5 year olds here, my oldest daughter, when 5, could have absolutely designed a beautiful pin….it just may end up a little chaotic with too many unneeded elements and A LOT of pink. But hey, pink is good on Pinterest!)
And, guess what, my pins used to suck!
Compare the pins below for my health/mom/food blog; which one would you more likely want to save?
Of course, it may not be the best example, my pins have even improved a lot since I created the one on the right below. But, it should help drive the point across.
It looked like I had never taken graphic design in high school or taught others in my class how to use photoshop way back when.
Or, had taken a single art class in college. And, I did take one art class in college, it was 2-dimensional design and oh so expensive for the supplies.
It was like my brain couldn’t wrap around the concept of making a pin.
It was something new, and my brain was like ‘I don’t know how to do this because it’s new and I’m just going to throw everything you know about design out the window‘.
But, about a year and a half into blogging something seemed to just click and my brain welcomed all the old, and new, knowledge about design and creating pins to come together.
And, I was sooo excited when it had finally clicked!
That’s why I’m creating this tutorial on how to create beautiful pins; hopefully this will help it ‘click’ for you, too!
Want to Remember This? Pin How to Create Pins for Pinterest for Beginners to your favorite Pinterest Board!!
How to Find the Best Pinterest Images
Before you even open up Canva, know what your post is about and take a picture, or find a picture that relates to it….REALLY WELL.
Pinterest is a visual search engine, it’s not exactly social media or google, it’s kind of a cross between the two. More so like google.
It DOES take into consideration your pin, board, and profile descriptions; but, it will group your pin with other ‘like’ pins.
It kind of ‘reads’ the photo.
For example, if you use a photo of furniture in your pin then it will most likely group it with other home decor pins.
So, if you’re post isn’t about home décor, and let’s say it’s about moving; maybe try to find a picture that looks more like moving. (Such as boxes, moving supplies, ect.)
The photo is going to be the base of what helps people choose to save your pin rather than someone else’s.
If taking your own photos, you’ll want to learn how to take photos for pinterest and be intentional with the objects in the photo, and the lighting.
Sometimes it’s just easier to find a great stock photo for your pin.
Also, try to avoid FREE stock photos, as they are usually common on Pinterest and it may be more difficult for Pinterest to understand what your post is about and what it should rank for. There’s other issues around free stock photos, but there is too much to be said about that within this post.
Sign up for Canva, or Log in
Once you’ve chosen a photo, or a few photos to try out, for your pin; sign up for a free canva account, if you don’t already have one.
If you’re already signed up, log in and go to the next step!
If you’re new to canva, you’ll see what’s in the screenshot above (or something similar, they do updates every once in awhile); simply choose the one that makes the most sense for you. I chose ‘Small Business’ when I signed up, because I use it for my blog.
You do not need anything more than the free version of canva to create beautiful pins.
Choose the Pinterest Image Ratio (or Size)
The exact size of your pin doesn’t matter too much, however, it should be a 2:3 ratio. You can use the ‘Pinterest Graphic’ size that canva recommends, which is about a 2:3 ratio, or any other size you’d like, with a 2:3 ratio. Just don’t make it too big; the bigger the image, the larger the file size, the worse page speed you’ll have when you add the image to your post.
Some bloggers, including myself use 600 x 900 px.
Awhile back there was a webinar, with either Tailwind or Pinterest themselves, and they mentioned it’s best to have pins this size; so, that’s what I’ve stuck with ever since.
‘Pinterest Graphic’ is at the top right(pink arrow).
Or, click on ‘Use custom dimensions’ to choose your own size(black arrow). Make sure you use px.
If you chose the ‘Pinterest Graphic’ you will have a lot of pre-designed layouts to choose from and edit to your liking. I did this when I first started blogging, but I don’t use those templates anymore.
If you chose to use custom dimensions, you’ll still get to choose the layout of the pin. When I make pins, I like to have one photo in the first pin(of many) I design for every post; just choose the appropriate layout.
Then you’ll want to upload your photo(s). Either click the ‘Upload your own images’ button, or simply drag and drop from where you save your photo(s).
Once it’s done uploading, drag the photo from your upload section to the digital canvas.
With the layout in place, the photo should take up the whole digital canvas.
If the photo you chose has ‘white space’ then move onto adding your title.
White Space is the area on a photo that is void of distracting objects; space on an image where you can add text that is easily readable.
For example, the yellow uploaded image above has ‘white space’; it’s the yellow background.
If the photo you use does not have ‘white space’ you will have to create some, or have an overlay for the title.
You can create white space by zooming in on your photo or moving it side to side, or up or down on the digital canvas.
If you use stock photos, a lot of them should already have some ‘white space’….some photos may have too much ‘white space’, which may not be ideal.
You can also solve this issue by zooming in, like in the picture below.
Once you have the photo how you like it, move onto adding text!
Add Text to your Pins for Pinterest
Use your brands’ fonts, or, if you don’t have brand fonts yet, use legible fonts and make them big enough so people can read them on the tiny pin images on their phones.
Recent Pinterest stats show that 85% of their users use the Pinterest app on their phones.
Lol, and it’s my guess that most of their users who use desktop are the publishers, aka us bloggers and business owners who use Pinterest as a marketing tool!
My branding, for both of my sites, have very legible fonts, even the script font is quite easy to read. However, I use the script font sparingly and to bring attention to a word.
Canva has plenty of fonts to choose from, have fun with choosing your fonts, just make sure they are extremely legible; you don’t want people to have to work to figure out what it says! Because they won’t, and will just skip over it.
People like instant gratification, and won’t waste their time looking at an image that they have to squint to make out what it’s saying.
You’ll also need to choose which colors to use for your fonts. In general, I’d say to use your brand colors if you already chose them. However, there are some exceptions.
Bright colors tend to work BEST on Pinterest. So, if your brand colors are cool blues, greens, or grays; opt instead for bright colors on your pins. The KEY is to stand out, not blend in!
Try to stick with black or white and one additional color; it helps it look less chaotic. (Unless, of course, if you’re aiming for chaos, go right ahead and use as many colors as you’d like!)
For the one colored font, it should either match the main color in the photo, or contrast it.
For some photos the color of the font won’t matter as much, which may be really good depending on your brand fonts.
Canva even has some pre-designed sets of fonts to choose from if you’re not sure which fonts will look good together.
And, just in case you need a quick refresher of contrasting colors:
- yellow and purple
- orange and blue
- red and green
Basically any colors opposite of each other on a color wheel are contrasting colors.
Once you like the way the fonts and color of text looks with the photo, move on.
Add a Filter (Optional)
If you’re struggling getting your fonts to show up on your photo, try adding a filter to the photo or adjusting the light in it.
It may help to either darken or lighten up the photo. My favorite filters to use are cali, epic, festive, or summer.
However, the pin below does not need a filter.
Or, you can go to ‘Elements’, choose the square, make it white, and lower the transparency. Then add the text on top. This way you’ll have an overlay where you can still see the image, but can also read what the text says.
If there’s anything else you’d like to add to the picture, go ahead and add it.
But, less = more, so do so sparingly.
Maybe a line or two, or something else. Canva has a lot to choose from; between lines, shapes, and even icons.
You can even use the search bar at the top to find what you want, to see they have the element you’re looking for.
It can be easy to go overboard with this while having fun and trying things out. Don’t let this overboard-ness show up in your final design. (Again, unless that’s what your going for in the pin and post; then, go right ahead.)
Add your URL
This may not be so important for having a beautiful pin, but with the amount of pin theives on Pinterest you’ll want to make sure you add this!
Either add your URL or your logo; that way other savvy pinners, like you and me, can double check to make sure we are only sharing your pins if they are going to lead us to your site.
I’ve personally reported dozens of pins I designed to Pinterest because they were stolen from me and directed users to someone else’s site. I also used to contact other bloggers when I saw that their pins were stolen to let them know so they can let Pinterest know, as well.
Unfortunately, as time goes on, reporting stolen pins is low on the ROI side of things, at least for me. So, I honestly don’t even pay much attention to it anymore. I just hope that Pinterest can find a way to not allow others to steal and redirect pins; but, I understand how difficult of a job that would be.
*ROI = Return on Investment. High ROI means it will benefit you and your business the most and is absolutely worth your time, low ROI means it’s not really worth your time.
Stolen pins has been an issue that Pinterest is working on correcting, and I haven’t seen as many stolen pins lately. But, I’d rather be safe than sorry and brand my pins with my URL. All the templates I use have a place for the URL.
On a side note, I choose my URL to put on my pins instead of my logo. My logo may change in the future, but my URL won’t. I also believe that the url looks a little bit more professional.
Download Your Pins
Once you like the way your pin looks, go ahead and download it!
I recommend either PNG or JPG. I used to always use PNG, but have recently switched to JPG because of the smaller file size and wanting to have a quick load time for my blog.
Now you get to create your pin description and SEO for the pin. Which I’ll go over in another post.
Save your pin to your boards, group boards, tailwind tribes, add to your posts for readers to save, or anywhere else you put it to have it saved and shared!
It may take some time, at first, to come up with your unique way of making beautiful pins. Simply use this tutorial as a base and go from there.
Once you have a few unique, and beautiful, pin designs created; you should be able to create a pin, or 4, for each post in 10 or so minutes!
Just remember that creating pins can be fun; you just need to get the design elements down first. (And, your brain needs to let you soak in all of the information you’re feeding it.)
Go create those beautiful pins and share this post with others who are struggling with pin design or using canva! Us bloggers are here to help others, so share the pin below to help another blogger out!
And, if you still aren’t sure of your design skills, you can get 4 free pin templates here, or 21 pin templates here. Either one you choose to grab are simple to use, just plug in your photos, title, and save!